Work
Product, Research, Craft
A decade of international work across enterprise product design, applied research, brand & web, and graphic design.
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007 Minimalist Iconography
A series of minimal, geometric poster illustrations reimagining the visual language of Bond — one icon per film.
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Boundary Editorial
Gallery-first website for an editorial photography practice — designed to let the work lead and turn browsers into enquiries.
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Budmo
Brand and web for a Ukrainian party band — bold, energetic, and built to travel well from print to screen to social.
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CITB Immersive Learning Strategy
National immersive technology learning strategy for the UK construction industry — research, prototyping, and multi-agency stakeholder alignment.
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Coca-Cola Packaging Innovation
Consumer research into the kids' drinks category — identifying demand moments, packaging signals, and category growth drivers for a global brand.
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Design as Advocacy — Ukraine
A personal project using design as advocacy — responding to the Russian invasion of Ukraine through visual communication.
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Desna Ukrainian Dance Ensemble
Visual identity and website for an established dance ensemble — a presence that finally matches the quality of what's on stage.
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Event & Cultural Poster Design
Poster design for cultural events, festivals, and community organisations — spanning the Ukrainian diaspora over a decade.
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Fire & Spice
Ground-up single-page website for a Winnipeg taco spot — menu, daily specials, gallery, catering, and contact, built for the team to self-manage.
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Next Gen MyG
Platform-wide IA redesign for MyGeotab — Hub & Spoke navigation that cut new-user churn by 71% across 500K+ operators.
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Map / Trips / Zones
Unifying live tracking and historical trip review into one coherent surface — redesigning the most-used page in MyGeotab.
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Platform Paper Cuts
Identifying and eliminating the highest-frequency usability issues across MyGeotab — shifting platform culture toward fixing fundamentals safely and continuously.
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Dashboard & Shared Patterns
Defining shared patterns for high-traffic surfaces across MyGeotab — aligning interaction models across teams and enabling faster, more consistent delivery.
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HS2 Future Train Travel
Passenger experience design for a landmark UK infrastructure programme — journey mapping, service blueprinting, and an anxiety-free travel framework.
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Intangible Originals
E-commerce site for an independent brand — clean, conversion-focused, and built so the products can do the talking.
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Melos Folk Ensemble
Website for a folk music ensemble — simple, performance-focused, and easy for audiences to find and connect.
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Ollie Gould Brand Identity
Logo, identity, LinkedIn banners, and a stats-led brochure for a talent-development consultancy — built to look as confident as the training it sells.
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RBC Avion Rewards
Leading the multi-year transformation of a fragmented loyalty ecosystem into a national rewards platform serving 16 million Canadians.
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RBC Design Chapter Lead
Building and scaling RBC's design chapter — capability, culture, and operating model for a growing design organisation inside one of Canada's largest banks.
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RBC Points Transfer
Research and design for RBC's highest-friction flow — reducing contact-centre load and tripling self-serve points transfer completion.
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Rusalka Ukrainian Dance
Brand identity and membership platform for a Ukrainian dance school — from visual identity to a fully self-managed registration system.
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Schach
A conceptual chess set where every piece's form encodes how it moves — form is function, the rules read from the shapes themselves.
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Scott Cohen Photography
Portfolio website redesign for a professional photographer — improving flow, responsiveness, and visual continuity across the gallery.
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Smith & Nephew Surgical Systems
Human factors research and usability testing on surgical closure systems in simulated clinical environments.
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Ukrainian Dance World
Community platform connecting Ukrainian dance groups across the diaspora — a directory, news hub, and cultural resource.
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Winnipeg Archeparchy
A bilingual print suite — save-the-dates, invitations, menu, and program — for a testimonial banquet honouring Metropolitan Lawrence Huculak.
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X3M Logo & Album Artwork
Logo, single artwork, and album design for Hloptsi Z Mista — one of Toronto's best Ukrainian polka rock bands.
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