Product Design
Modernising a complex, legacy system serving 50k+ global customers
Reduced UX debt across an enterprise AI-powered fleet platform through platform paper cuts, IA restructuring, and shared design patterns.
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Product Design
Scaling a National Loyalty Platform to 16M Users
Transformed a fragmented loyalty ecosystem into a scalable national rewards platform, driving 300% growth in self-serve transfers.
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Research
Designing an anxiety-free national travel framework for HS2
Ethnographic research across 8 UK stations shaped the long-term passenger experience vision for the UK's largest infrastructure project.
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Research
Defining a National Immersive Learning Strategy
Research into immersive technology in construction training led to £1.5M in CITB funding and shaped the industry's 2018–2021 strategy.
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Research
Consumer Insight-Led Packaging Innovation
Led research for Coca-Cola's kids' drinks category — balancing parental trust, child autonomy, and functional clarity to drive packaging innovation.
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Research
Human Factors Research for Surgical Systems
Identified critical usability risks in a prototype abdominal closure system before further development, guiding safer design direction.
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Brand & Web
Desna — Website & Brand Identity
A modern digital presence to support growth, fundraising, and community engagement for a cultural organisation.
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Graphic Design
Event & Cultural Poster Design
35+ posters spanning Ukrainian cultural events, community organisations, and commemorative work across the UK and Canada.
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Graphic Design
Minimalist Iconography — James Bond
A literal and minimalist reinterpretation of all 25 James Bond films as a personal iconography study.
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Graphic Design
Design as Advocacy — Ukraine
Using graphic design as a form of remembrance, fundraising, and cultural response to the 2022 invasion. Restraint and symbolism over spectacle.
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