Product, Research, Craft

Brand & Web

Boundary Editorial — UX & Website

UX improvements to an existing Squarespace site for an independent editor, indexer, and researcher — clearer structure, stronger contact hierarchy.

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Brand & Web

Budmo — Logo & Website

Logo and website for Winnipeg's Ukrainian party band — bold identity built for celebration, designed to book gigs.

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Research

CITB — Immersive Learning Strategy

Research into immersive technology in construction training led to £1.5M in CITB funding and shaped the industry's 2018–2021 strategy.

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Research

Coca-Cola — Packaging Innovation

Led research for Coca-Cola's kids' drinks category — balancing parental trust, child autonomy, and functional clarity to drive packaging innovation.

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Brand & Web

Desna — Website & Brand Identity

A modern digital presence to support growth, fundraising, and community engagement for a cultural organisation.

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Product Design

Geotab — Modernising a Legacy Fleet Platform

Reduced UX debt across an enterprise AI-powered fleet platform serving 50k+ global customers.

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Graphic Design

Minimalist Iconography — James Bond

A literal and minimalist reinterpretation of all 25 James Bond films as a personal iconography study.

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Graphic Design

Event & Cultural Poster Design

35+ posters spanning Ukrainian cultural events, community organisations, and commemorative work across the UK and Canada.

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Research

HS2 — Future Train Travel

Ethnographic research across 8 UK stations shaped the long-term passenger experience vision for the UK's largest infrastructure project.

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Brand & Web

Intangible Originals — E-commerce Website

E-commerce website for a Ukrainian cultural artifact shop connected to Ukrainian Dance World and Cobblestone Freeway.

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Brand & Web

Melos Folk Ensemble — Website

Website for a Winnipeg folk performance ensemble — photo-forward design celebrating music, song, and dance.

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Product Design

RBC Avion Rewards — Scaling a National Loyalty Platform

Transformed a fragmented loyalty ecosystem into a scalable national rewards platform serving 16M users.

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Brand & Web

Rusalka Ukrainian Dance — Digital Transformation

Complete digital transformation for Winnipeg's premier Ukrainian dance ensemble — platform migration, Google Workspace, class registrations, and ongoing monthly partnership.

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Brand & Web

Scott Cohen Photography — UX & Website

UX improvements to an existing Squarespace portfolio — better flow, responsive fixes, and a gallery experience that gets out of the way of the photography.

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Research

Smith & Nephew — Human Factors

Identified critical usability risks in a prototype abdominal closure system before further development, guiding safer design direction.

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Brand & Web

Tea with Nonni — Brand & Website

Full brand and website build from the ground up — a partnership where the founder could focus on recipes and audience while design and technical work were handled completely.

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Brand & Web

Ukrainian Dance World — Website Redesign

Complete redesign and WordPress migration — repositioned as a global directory documenting Ukrainian dance groups worldwide, with fresh brand identity and rebuilt infrastructure.

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Graphic Design

Design as Advocacy — Ukraine

Using graphic design as a form of remembrance, fundraising, and cultural response to the 2022 invasion. Restraint and symbolism over spectacle.

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