Incrementally modernising and scaling a complex, legacy platform without breaking customer workflows
Led design execution across multiple high-impact workstreams to reduce cognitive friction, improve consistency, and enable teams to ship safely at scale — while preserving mission-critical workflows throughout.
MyGeotab operated as a fragmented ecosystem of legacy patterns, overlapping features, and distributed ownership. Small usability issues compounded across the platform — slowing users down, increasing support burden, and eroding confidence for customers and internal teams alike. The scale and complexity of the platform ruled out any wholesale redesign. Change had to be incremental, defensible, and resilient to continuous delivery.
Inconsistent patterns across hundreds of features created compounding friction — slowing users down and eroding trust across the platform.
A large surface area with mission-critical workflows meant any change carried significant risk — requiring careful, targeted intervention over broad redesign.
Enterprise-scale risk, continuous delivery expectations, and distributed ownership ruled out wholesale change. Progress had to be incremental and defensible.
Design had to earn credibility across teams with separate ownership — shifting from gatekeeper to a shared resource that teams wanted to engage with.
Four high-leverage workstreams that improved quality, consistency, and delivery speed incrementally — without disrupting existing customer workflows.
01 Identified and addressed high-frequency, cross-cutting usability issues — shifting culture toward fixing fundamentals safely and continuously.
02 Established flexible, reusable IA and navigation patterns that prioritised predictability — lowering decision fatigue and reducing onboarding cost.
03 Defined shared patterns for high-traffic surfaces, aligning interaction models across teams — reducing rework through shared system thinking.
04 Shifted from gatekeeper to enabling infrastructure — embedding shared standards that allowed teams to ship confidently without central approval.
Design Lead
Incremental by design — compounding over time into platform-level improvement
Day-to-day workflows improved without disruptive change to mission-critical processes — fewer issues driven by confusion and unpredictability.
Demonstrated that meaningful improvement could happen safely and continuously — shifting team norms around what good design quality looks like.
Teams shipped confidently without central approval, supported by clearer decision-making frameworks and reduced rework across surfaces.
Alignment across high-traffic surfaces and navigation reduced onboarding cost and slowed long-term UX debt accumulation.
Strengthened MyGeotab's ability to evolve as a coherent, resilient platform — supporting long-term growth without compromising usability or trust.