Enterprise Design Leader
Who Thinks In Systems
I'm a product design leader with 10+ years building enterprise, regulated platforms across mobility and fintech — translating complex systems into clear, scalable experiences.
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Years of international experience across complex, regulated industriesYears exp.
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Clients across 10+ sectors, from global brands to government bodiesClients
Top 100%
Recognised performer at Geotab, 2024 & 2025Top performer
My approach combines systems thinking with deep user research — building design systems that scale, shaping product strategy, and working closely with Engineering and Data to deliver outcomes that hold up. I'm drawn to the messy, high-stakes problems that need both rigour and vision to solve.
I've scaled a loyalty platform to 16 million users at RBC, shaped a national immersive learning strategy at CITB, and driven platform-level IA at Geotab — always partnering across Product, Engineering, and Research to make sure the right things get built right.
Jan 2023 – Present
Lead Product Designer
Geotab · Winnipeg, Canada
Sep 2018 – Dec 2022
Design Lead · Chapter Lead · Senior Design Researcher
Royal Bank of Canada · Toronto, Canada
Jan 2017 – Jun 2018
Senior Design Researcher
Revealing Reality · London, UK
Jun 2014 – Oct 2016
Design Researcher
Kinneir Dufort · Bristol, UK
2010 – 2014
Master of Design — First Class Honours
Coventry University · Coventry, UK
Core Skills
What I Bring To Every Engagement
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Product Design & UX Strategy
Design systems, interaction design, accessibility (WCAG), and information architecture — built to scale and last.
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Leadership & Ops
Cross-functional leadership, mentoring, scaling design research, and DesignOps — aligning teams around durable process.
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Research & Insight
Ethnography, usability testing, journey mapping, and AI-powered research platforms — insight that drives real decisions.
Toolkit
Tools & Methods
Software & Tools
The platforms and applications I use daily to design, prototype, and ship.
Research & Design Methods
The practices I use to uncover insight, test assumptions, and make decisions with confidence.
Leadership & Practice
How I operate within teams and organisations to align, scale, and deliver quality design.
Career Map
10+ Years of Project Experience
Clients & Collaborators
50+ Organisations Across 10+ Sectors
Professional & Agency
Independent & Community
Beyond Portfolio Work
In addition to product design consulting, I also provide freelance web design services. I help photographers, restaurants, creative studios, and small businesses get beautiful, professional websites using Squarespace.
Explore Web Design Services →